Salah G .mojali

The aim of this study is to assess the physicians’ perceptions and practices on the use of generic medicines, also assess main influencers affecting the perception and the attitude of the physicians to enhance generic medicine in Riyadh region. Questionnaires are used to collect information from physicians from different settings in Riyadh region. Using a random sample, Data are analyzed by using descriptive analysis. Results 59.4% of physicians supported the uses of generic medications in all cases, 21.9% of them supported the generic medications in most cases and 18.8% of them don't support the generic medications. The causes that prevents the use of the generic medicines as reported by participants were Lack of knowledge among consumers about generic medicine, absence of awareness of consumers about the use of generic medicines and the participants reported the causes preventing the uses of the generic medicines were "less money will be used for research and development of new pharmaceuticals". The Majority of the participants talking with their patients about generic medicines by discussing the suitable use and side effects of prescription drugs. Also by using the lower cost of generic medicines. The majority supports alternative generic medicines.  There are critical factors that supported recommendation of generic medicine.